Hands-on Play : Opportunities include exciting and free build challenges and events each month.LEGO Pick a Brick Wall: The Pick a Brick Wall is a great way for fans to select the exact elements that they require for their builds. Build a Minifigure Tower: LEGO lovers can mix and match from a wide selection of bottoms, tops, heads, hair pieces and accessories to customise minifigures.These will be joined by LEGO Store staples including: Exclusive LEGO models: Fans can look out for incredibly eye-catching and unique 3D LEGO models throughout the store, with a newly inspired design based on ‘ Stories From London ’ bringing a combination of the city of London and British culture and entertainment to life in true LEGO form.In it, they can reimagine themselves in LEGO form, either as a portrait from the Mosaic Maker or an iconic Minifigure from the LEGO Minifigure Factory. Personalisation Studio: This element invites visitors to make a memento of their visit.All while playing with the set in-front of them. They'll learn about LEGO sets via interactive areas that allow them to “meet the designers” through interviews and videos displayed on screens. Storytelling Table: LEGO fans can go behind-the-scenes of the LEGO design process with the new storytelling table.Visitors of all ages are invited to explore a magical wonderland hidden inside the tree through windows in its rainbow trunk. The 880,000 piece structure will be the centrepiece of the store and is an expression of the LEGO Group’s commitment to being inclusive and having a positive impact on society and the planet. Tree of Discovery: An interactive model that showcases LEGO storytelling on a huge scale.LEGO Expressions : Visitors can have fun with LEGO Minifigures who mimic their facial expressions. Walls, floors, and ceilings are brought to life with light, sound, and music for a truly interactive build and play experience.
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